JIDDO,is the Arabic word for “grandpa”.
This is the story of the man who inspired all of it, and the recipe he left on the table.
When I think of my grandfather, a warm and profound feeling of comfort and love washes over me. He is my spiritual guardian. It is his cherished Syrian tea recipe, passed down through generations, that inspired this brand.
JIDDO tries to capture the warm, comforting feeling of tea with your grandfather, and pass it along, connecting us all.
Jiddo’s life journey
- 1929Jiddo is born, and a long, full life begins.
- 1946A teenager with an adventurous streak. The village is already telling stories about him.
- 1948Against his mother’s wishes, he rides out to help the neighbouring villages. The details stay in the family.
- 1960He wins the heart of the village princess. Every other suitor goes home.
- 1969The children arrive, and the house gets louder. The kettle never cools.
- 1976Work takes him to the UAE as head of security. The tea tray travels with him.
- 1992Grandchildren join the table, and learn the recipe by watching.
- 2000Jiddo leaves us. His dream and his tea recipe stay, and keep inspiring generations.
In his house, tea meant: sit down, you’re welcome here. Every tin is meant as an invitation.
Guest book
“The smell alone makes me feel relaxed. Peach tea is not playing around.”
“Founder’s story made me curious. The tea made me stay.”
“JIDDO’s lemon tea hits different. A perfect balance of tart and sweet.”
“The jasmine green tea with almond milk? Feels like I’m on a cloud!”
“JIDDO’s not trying to be extra. Just good tea.”
“It’s bougie tea for the rest of us. We love to see it.”